People are increasingly using the internet to search for services and products, largely leaving behind traditional methods such as newspaper advertising and Yellow Pages. Internet sales lead generation has become a viable marketing channel, growing year on year as more people use web services such as search.
In 2009, the number of searches in Google per month hit an all-time high of 5.5 Billion searches for the month of April alone. As more people increasingly use web methods to find services and products, traditional marketing methods are falling behind and failing to generate sufficient sales leads, and many businesses are struggling.
